The simplest business I have known is mutual fund distribution and yet many IFAs are making it look complicated. It is not a rocket science. All is requires is; meet more and more people, sell more and more SIPs, focus on asset allocation, provide exceptional service, stay with client for long term, manage client’s behavior and hire employees. It looks too simple to be true but it is. The biggest truth is – if you separate yourself from the noise and work silently, you will make it big.